Entry# 4 "Your Trusted Friends" Summary

         This chapter mainly talks about the backgrounds and selling methods of Ray A. Kroc and Walt Disney. They have many commons in their early years of life. Kroc and Disney were both from Illinois; both dropped out from high school and have participated WWI together. These two business men thought that kids are the best long-term customers. These kids will now nag their parents or grandparent to McDonald's or Disneyland and in the future the kids are going to take their own kids to these places and so on. Disney’s business has gone well earlier than Kroc’s. However, they were both remarkable business men in the American history.